self logo design
EXERCISES
Key artwork designing process:
First, I did some sketches on my ipad to get a rough idea of what I
want
Fig 1.1 drafts 20/9/2023
Then, I tried refining my it to be more expressive.
Fig 1.2 final KA look 20/9/2023
I made the strokes of some letters thinner so it creates a nicer
silhouette
Next, we were asked to place our letterform on a plain black t-shirt, as
if it was our self-made merch.
FEEDBACK
REFLECTION
FUTHER READING
After that, we were asked to pick a color palette from
colorhunt
Fig 1.3 color palette chosen 3/10/2023
I selected this with a mix of pinks, browns, greys as I was going
for a ballet-core theme for my page later.
Picking collaterals:
We were then required to pick 3 collaterals then express our key
artwork's identity there.
Fig 1.4 collaterals I picked 4/10/2023
I picked quite a few so I could have a better vision of what looks
better. I ended up picking the beanie, sweatpants, and socks.
IG page:
Next, we were to consider creative ways of displaying your
work on an instagram page, as if we were to sell our
items.
I designed some ribbons to add into my page as well as it
compliments the theme.
Fig 1.5 first draft 11/10/2023
As shown, I went for a ballet-core theme for my page. Why?
Personally, i am a big fan of the ballet-core theme as it just
looks really elegant to me + I used to do ballet so it holds a special place in my heart At first, I didn't know what my
key artwork meant/symbolized. However after flipping it
around multiple of times, I figured it looks like the ribbons on a ballerina's shoe
so that was the main reason I had chosen that as my
theme.
Fig 1.6 placing my KA as ribbons on a ballet shoe 11/10/2023
For the gif, I decided to go for a simple, clean looking animation. I made it to look as if it's like a ribbon unwrapping
Fig 1.7 frames for my GIF 11/10/2023
Final Task 2 Submission:
1. Key Artwork (KA) in BW & colour (for colour one
version where your KA appears in primary colour but against the lightest colour in your palette; another version where it
appears in reverse)
Fig 2.1 KA in BW (JPEG) 11/10/2023
Fig 2.2 KA in color- lightest (JPEG) 11/10/2023
Fig 2.3 KA in color- darkest (JPEG) 11/10/2023
2. KA animation in GIF
Fig 2.4 KA animation in GIF 12/10/2023
3. introduce final KA: colour palette
Fig 2.5 color palette (JPEG) 11/10/2023
4. Desktop screen grab of your IG page and tiles (9)
Fig 2.6 screen grab of IG page 15/10/2023
Fig 4.7 PDF view of all (PDF) 15/10/2023
FEEDBACK
Week 5
Specific feedback:
- Make the "X" straight - Don't connect the "I" to the "N"
Week 7
General feedback:
- a tight identity can help you feel the artist's intentions
Specific feedback:
- use the strokes to create a pattern instead of repeating the logo constantly
- add logo to self potrait
REFLECTION
Experience
A lot of thought has to be put into branding, and personally I found the process of creating a page the most challenging, as there were lots of considerations to be made for example: the relevance of the content, if the content matches the theme and etc. Not only that, but coming up with the KA was as difficult as it had to be a remarkable logo, at the same time interesting but not too complicated. This process took the longest for me as I was really stuck and drained of ideas, however I eventually got it.
Observations
A lot of thought has to be put into branding, and it definitely isn't an easy process. From the logo, collaterals, to a page, everything has to be in theme and according to your brand identity. I also observed that when I have more drafts and spend more time looking at my work, the more ideas come to mind like when I was trying out to figure out the thing my KA represented. It was tough but eventually I figured my KA had a familiar image with ribbons as I used to do ballet, so I went with that idea as I also loved the ballet-core vibe.
Findings
I found that having a color palette could really be a big assist in helping you create your whole identity as colors reflect on the mood you are going for and can help convey your brand's message. A strong brand identity could leave a strong impression on individuals, helping you to be more memorable in people's minds.
FUTHER READING
Humans, not Users: Why UX is a Problem | Johannes Ippen |
TEDxYoungstown
Fig 5.1 Humans, not Users: Why UX is a Problem | Johannes Ippen | TEDxYoungstown
From this talk, I have learned that:
- UX requires a lot of research
- red circles make people attracted
Fig 5.2 password field
- this overly complicated password field is forgettable, which leads to people not wanting to sign back in again
- spotify facebook twitch are examples of applications that create amazing user experience
Snapchat streaks (bad example)
- sending a message with a friend forth and back for a couple of days
- get rewarded with a icon beside their name
- started off as a fun little feature to emphasize relationships, which could then ride anxiety and fear of losing the icon
- creation of a product which cost fear of missing out, direct result of lack of product thinking
- we need to shift the way we thinking, think like the users
- not only think of the product when it is being used, but also when it is not being used
- think about the people's dreams, needs, wishes and purpose in life
Fig 5.3 an app designed helping war refugees to deal with PTSD
instead of using notifications to get people back into the app and do exercises, they put up a big, red emergency button so when they face an issue, they can open the app and get immediate help. It's an app that won't nag you to go back, but is always there when needed.
- Instagram and Facebook has started to take action by removing the like count, removing a source of social anxiety and peer pressure.
Fig 5.4 an app that removed the red notification circles (a primal trigger) and replacing them with green circles, which creates a more mindful experience for the users
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