EXPEDIO Project X-Board

EXPEDIO DESIGN (X-BOARD)


Week 1
As for the first week, we have been briefed about the module information booklet, then proceeded to the briefing of our project. There were three topics to be chosen and our team has decided to go with the Expedio design project as we felt like it suited us best. We did some research on the background of the company and came up with some interview questions relating to our project plan. For now, we are expected to finalise our interview questions for next week before proceeding with the interview with our client.
individual context research

Week 2
After showing our interview questions for our client to our lecturer, he suggested we support our questions with references as to why we would ask a specific question. We then proceeded with the interview later this week and got all the information we needed to proceed with our project.


Week 3
For week 3, we were to work on coming up with 3 user personas that fit the criteria of our target audience after completing our interview with our client. Initially, we went for the wrong approach and decided to go for people with too high status (not our target audience) so after a thorough feedback session, we decided to go for these three: people in education, corporate office workers as well as smaller businesses. These people would be more suited for the X-board. Next up, we have to come up with survey and interview questions. 



Week 4
After completing our survey and interview questions, we went through them one by one with our lecturer and he gave us some suggestions on how to refine them. We were asked to also put our focus on our main market, which for our case is the CEOs from big companies since they can buy a large number at once. As for our interview questions, we were asked to start on it after we get our data from our survey, for more accurate information after gaining a better understanding from respondents. Before next week, we should be done with our data collection from our survey to proceed to the next stage.

survey questions



interview questions


Week 5
For this week, we focused on gathering our responses for our survey. We sent the survey out to those who fit our user personas. Afterwards, we proceeded with our data analysis.

data analysis




Week 6
This week, we focused on polishing our presentation slides by refining the content flow, ensuring visual appeal, and rehearsing our delivery. We also came up with a few potential audience questions, which will enhance our presentation's clarity and engagement.

Week 7

proposal presentation


Week 8
ILW

Week 9
no physical class


Week 10

This week, we made sure our plan for how customers interact with our product actually helps us answer the question we're trying to solve. We also figured out how to help customers after they buy, like sending welcome emails and making it easy for them to give feedback.

We wanted to make the online shopping experience awesome for new users, and we used social media to keep them excited, which platforms to use, and what kind of content would get people's attention.

At first, we were a little confused about how to fill in the customer journey map, but we figured it out in the end thanks to our lecturer's guidance.



Week 11
After. we started with our design direction.We were then assigned tasks by our leader using a Gantt chart. 


Week 12
I was mainly assigned to complete the poster design and teaser post and help with the social media design. I did some research and got some inspiration from pinterest. 




Week 13
Poster + socmed design:








Week 14
Final presentation


REFLECTION

When I look back at this project, it feels like much more than just a product development journey—it’s been a deep dive into understanding people, their needs, and their everyday challenges. At its core, the X-Board isn’t just a whiteboard; it’s a solution born from countless conversations, brainstorming sessions, and user insights that reminded me of the human connection behind every idea.

One of the most rewarding parts of this journey was listening to the voices of our users. From teachers trying to make their classrooms more interactive to start-ups hustling to build their dreams in tiny shared spaces, every story shared with us shaped our design choices. It was humbling to realize how something as seemingly simple as a whiteboard could make such a profound impact on collaboration, productivity, and creativity.

There were moments, of course, that felt overwhelming—data to analyze, feedback to process, and decisions to make that balanced functionality, sustainability, and aesthetics. But every challenge we encountered was an opportunity to refine our vision. 

Personally, this project taught me the value of empathy in design. Listening closely to users’ frustrations with traditional tools reminded me that the best products don’t just solve problems—they fit seamlessly into the rhythm of people’s days. I also learned to embrace feedback, even when it meant going back to the drawing board. Every critique became a stepping stone toward something better.

This project reminded me of how important design is when it comes to promoting an amazing product.

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